Full brand identity development
Brand discovery and listening sessions, creative strategy, manifesto work, campaigns
Help you discover your destination's or company's unique point of view, experiences and how to tell your story to the right audience
Photo shoots, video production, assembling production teams
Invite us to spend a day with your team to give your brand marketing a creative boost:
Communications audit: Determine where you are "on" and โoffโ message, establish message prioritization and communication strategies
Brand visual & tonal review: Are your creative materials (e.g., advertising, e-newsletters, publications, social media) delivering a visually compelling, consistent message for maximum impact with your audience? Do they sound authentic to the experience of your destination or product?
Recommendations: Shore up your brand to drive more business. (We can also implement these recommendations for you)
Strategic planning facilitation/writing: Organization mission and values, short and long term goal setting, board engagement, strategic clarity models
Marketing planning facilitation/plan writing: Audience mapping, marketing mix, content planning, budgeting, what marketing costs, how to work with destination marketing organizations.
Destination Development: asset mapping, way finding, destination management planning
Content strategy, content planning and mapping, writing inspirational content (experience narrative, destination stories, itineraries, etc.)
Writing/producing video & multimedia content
It's true, I was a theater kid. I still love to share what I've learned with a crowd, whether in front of a corporate board or an audience of 2,000. Speaking topics: destination marketing best practices, storytelling, how to build a successful brand, and more. Let me know what you have in mind.