Ahhh…Dufur, the tiny town on the sunny side of Mt. Hood that time forgot. Well, almost! With Hood River and the Gorge serving as Portland’s playground, the time was ripe for this population-300-one-street-locale to get in on the action. We needed to create a brand that would emote the friendly, farming community spirit of the place, while being modern enough to attract high-spending cyclists, scenic drive fanatics, young daytrippers and families wanting to show their kids a real Oregon Trail town. The new brand helped the town open its arms to visitors with the fun invitation, “What can we Dufur you?” Lookout loves giving small places a big idea to hang their hat on.
Team: Holly Macfee, Kate Sokoloff, Laura Williams