CEO Ryan Snyder of Martin North hospitality hired Lookout to create a new brand architecture and positioning for his group of Cannon Beach properties: Surfsand Resort, Stephanie Inn, Public Coast Brewing, Wayfarer Restaurant. Lookout assembled a powerful creative team to reimagine each of the brands. Lookout art directed photo shoots across all the properties and developed strategic initiatives for the hotels, included a new Kids Club strategy and partnership promotions with Portland ice cream maker Ruby Jewel at the Surfsand, and the Stephanie Inn Sojourns guest experiences program at the Stephanie Inn.
Project teams included: Holly Macfee, Central Office, Jess Vacek, Sokoloff Creative (for Surfsand Kids Club strategy & Public Coast Brewing writing). Photography partner: Gregor Halenda