When Doug and Dionne Irvine bought a scenic fruit orchard on the outskirts of Ashland, Oregon a decade ago, they didn’t realize they were sitting on wine gold country. Years later, they joined forces with Doug’s sister and brother in law, Kelly and Duane Roberts, to transform this undiscovered pocket of incredible Rogue Valley terroir into Irvine & Roberts Vineyards. Their vision: create ultra-premium, artistically crafted Pinot noir and Chardonnay in a style reminiscent of the great wines of the new and old worlds. Lookout partnered with the Irvine and Roberts families to create a luxury mark evocative of the beautiful traditions of winemaking in Burgundy, infused with the sun-drenched landscape of their unparalleled site. Work includes brand guide, labels, gift guide, collateral and art direction of photography.
Team: Holly Macfee, Dani Guralnick, Mira Kaddoura, Jordenn Bailey, Ginger Robinson; Photography by Gregor Halenda with Art Direction by Holly Macfee & Dani Guralnick; styling by Judiaann Woo