Entrepreneur and hotelier Kelly Roberts, owner of California's historic Mission Inn Hotel & Spa, hired Lookout to both name and develop a stunning brand for a new line of bespoke skincare products to be sold at the hotel's spa, at retail locations and online. Mrs. Roberts, who rightly prides herself as a skincare guru and global luxury traveler, wanted the brand to evoke luxury, sensuous femininity and woman power. When Mrs. Roberts shared "Every woman deserves to feel like a goddess" in an early briefing, a bell rang and we proposed "PALLAS" as the brand name (Greek for the goddess of wisdom). Sumptuous pink peonies, Mrs. Robert's favorite, became the foundation for the design, their perfume almost drifting off the page. From there, "Hello, Modern Goddess" became the coy welcome across communications. Brand naming, eight products naming, brand/logo development, building website, all copywriting, packaging design and copy.
Team: Holly Macfee, Kelly Wright, Dani Guralnick, Jess Vacek, Shari Eiesland